Disney Princess - Set the Stage Storybook Adventure
with stand-up characters, props, and interchangeable scenes
I designed all product and packaging design including all components, novelty book cover and interiors, stand-up characters and props, and packaging and labels. The packaging dieline is also shown here. The packaging and layout of this product required quite a bit of engineering. 1. Ensure the stands for the wooden box were large and sturdy enough to hold the box upright. 2. Ensure the stationary supports for the interchangeable scenes could support the decorative pillar elements (to hide the stationary supports), while also making sure there was ample room to insert the scenes and the pillars could hold the scene flat. 3. Design the stands to hold the height of the lightweight chip board characters and props. 4. Layer all components in the box securely so as many elements as possible were in view to the consumer - book, characters and props - while still looking aesthetically pleasing.